Privacy Policy

1. Introduction

Z&M Consultants (“we,” “our,” or “us”) is committed to safeguarding the privacy and security of our clients, customers, and website visitors. This Privacy Policy outlines our practices concerning the collection, utilization, and protection of personal information for individuals interacting with our services. Protecting your privacy is central to our operations, and we strive to foster a secure and respectful environment in all digital marketing services we provide.

2. Information Collection and Use

2.1 Types of Personal Information Collected
Types of Personal Information CollectedWe collect personal information through form submissions and call tracking software, including names, email addresses, telephone numbers, and job-related information provided by customers. This information is used exclusively for marketing, analytics, and customer relationship management (CRM) purposes. Personal information is retained only as long as necessary to fulfill these purposes.

2.2 Purpose of Data Collection
The primary objectives for collecting personal data are to enhance our understanding of client needs, improve the quality of our services, and facilitate effective communication regarding our offerings.

2.3 Use of Call Tracking Services
For operational efficiency and to better understand customer interactions, Z&M Consultants employs CallRail, a call tracking service. CallRail is used solely for reporting purposes, such as measuring call volumes, tracking the effectiveness of our marketing campaigns, and enhancing customer service. Call content is not analyzed, nor do we use it for cross-context behavioral advertising.

3. Consumer Rights Under the CCPA
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information, including the right to know about the collection, use, and sharing of personal data; the right to request the deletion of personal information collected by us; and the right to non-discrimination. Exercising your CCPA rights will not lead to discriminatory treatment by Z&M Consultants. We do not sell personal information to third parties or share it for cross-context behavioral advertising.

4. Data Management and Security
We take significant precautions to secure your personal information against unauthorized access. We utilize Google Ads and CallRail, which may use cookies for tracking purposes and to provide insights into user interactions with our website. These third-party services help us analyze and improve the effectiveness of our marketing efforts.We encourage you to review the privacy policies of these third-party services for more information:
Google Privacy & Terms: https://policies.google.com/privacy
CallRail Privacy Policy: https://www.callrail.com/privacy/

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4.1 Google Ads
Z&M Consultants utilizes Google Ads to deliver targeted advertising to our customers. These services may engage in cross-context behavioral advertising by tracking your activities across different websites to provide personalized advertising. While Z&M Consultants does not collect or share information for this purpose, our third-party partners may use cookies to gather data about your interactions with our site.For more information on managing personalized advertising, visit Your Ad Choices or adjust your ad settings on Google.

4.2 Google Analytics Usage
We use Google Analytics to understand how our website is used and to improve our services. Google Analytics collects information such as website visit frequency, pages visited, and referring sites. We use this information solely to improve our site and services.Google Analytics only collects the IP address assigned to you on the date you visit our site, without combining this data with personally identifiable information. You can prevent Google Analytics from recognizing you by disabling cookies or by using the Google Analytics opt-out browser add-on, available on Google’s opt-out page.

5. Consumer Request Process
To exercise your rights under the CCPA, please follow these steps:Contact Us: Submit a request via our designated email address or through a form on our website.Verification: We will verify your identity before processing your request.Response: We will respond to your request within 45 days, providing the requested information, confirming deletion, or addressing your concerns.

6. Contact Information
For inquiries regarding your personal information and privacy, please contact us at:
Phone: [Your Company Phone Number]
Email: [Your Company Email]

7. Children’s Privacy Policy
We do not knowingly collect or solicit data from children under 16 years of age. By using our website, you confirm that you are at least 16 years old, or that you are the parent or guardian of a minor using our services. If we learn of any personal information collected from users under 16, we will promptly delete such data from our records.

8. Applicants, Employees, and Former Employees
In compliance with the CCPA, we collect personal information from job applicants, current employees, and former employees for purposes such as:Job evaluation and employment decisionsVerifying background checks and maintaining complianceStatistical tracking and recordkeeping as required by lawCategories of personal information collected may include personal identifiers, employment history, and protected classifications. This information is used solely for lawful employment purposes and is not sold to third parties.

9. Changes to Our Privacy Policy
We reserve the right to amend this privacy policy at any time. Changes will be posted on our website along with an updated revision date.

This Privacy Policy is effective as of 11/7/24
© 2023 Z&M: A Crane Marketing Firm. All rights reserved.